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Strategic Growth and Expansion for a Dental Practice

Introduction

This case study details a dental practice’s journey from 2022 to 2024, focused on expanding capacity, improving operational efficiency, and increasing profitability. Through strategic interventions in leadership, capacity enhancement, and financial planning, the practice achieved significant growth in collections and EBITDA, securing financial independence for the owner.

Key Strategies

  1. Increasing Capacity by Expanding Operatory Space: Acquired additional space to increase patient accommodation and support future growth.
  2. Implementing Business Scorecards: Introduced scorecards to monitor key performance indicators, aiding data-driven decision-making.
  3. Operational Mastermind and Leadership Training: Provided training for the owner to strengthen management capabilities and support expanded operations.
  4. Revenue Growth to Onboard More Doctors: Focused on revenue growth to fund the onboarding of additional doctors.
  5. Enhancing Profitability: Boosted EBITDA to replace the spouse’s income, contributing to the family’s financial security.
  6. Adjusting Organizational Structure: Revised the organizational chart to align with growth needs and improve team support.
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By the numbers

  1. Monthly Collections Growth: Collections increased from $141,640.97 in 2022 to $185,063.14 in 2024, marking a 30.6% growth (Figure 1).
  2. Dramatic EBITDA Improvement: EBITDA rose from -$21,632.61 in 2022 to $39,161.29 in 2024, demonstrating a 217% turnaround and an additional 54.3% increase from 2023 (Figure 2).
  3. Successful Clinical Team Expansion: Onboarded additional doctors, leveraging increased capacity for continued growth.

Background

Our client, a family-oriented dental practice, sought to increase capacity, improve operational efficiency, and achieve financial independence from 2022 through 2024. Our team provided leadership training, expanded the practice’s operatory space, and implemented structured financial planning to reach these goals.

Strategic Shifts and Solutions

  1. Increasing Capacity by Expanding Operatory Space: We guided the practice in purchasing adjacent office space, allowing them to increase operatory capacity, accommodate more patients, and support additional doctors.
  2. Implementing Business Scorecards to Track Performance: We introduced business scorecards to monitor key performance indicators, including revenue growth, doctor productivity, and patient flow. This structured approach supported informed decision-making and sustained revenue growth.
  3. Rolling Out Operational Mastermind and Leadership Training: The owner invested in our Operational Mastermind and Leadership Training programs, providing the skills needed to manage expanded operations effectively.
  4. Supporting Revenue Growth to Onboard More Doctors: With increased space, we focused on boosting revenue to support additional doctors, ensuring financial stability and practice scalability.
  5. Enhancing Profitability to Replace Spouse’s Income: A key objective was achieving EBITDA growth to replace the spouse’s income, which was met through structured growth strategies and operational improvements.
  6. Adjusting the Organizational Structure for Continued Growth: We worked with the practice to revise their organizational chart, aligning it with growth needs and optimizing team support.

Results in 2024

  1. Significant Increase in Monthly Collections: Average monthly collections rose from $141,640.97 in 2022 to $185,063.14 in 2024.
  1. Dramatic Improvement in EBITDA and Financial Independence: The practice’s EBITDA saw a significant turnaround from -$21,632.61 in 2022 to $39,161.29 in 2024.
  1. Successful Expansion of the Clinical Team: With increased operatory space, the practice onboarded additional doctors, allowing the owner to focus on clinical work and positioning the practice for further growth.

Conclusion

Through targeted operational improvements, leadership training, and strategic financial planning, we helped this dental practice achieve record growth in collections and profitability. By expanding capacity, implementing structured performance tracking, and supporting the onboarding of new doctors, the practice is now well-positioned for sustained growth. This case study demonstrates the impact of structured interventions on revenue growth, operational efficiency, and profitability for a family-oriented dental practice.