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Maximizing Dental Practice Performance
Introduction
This case study details a dental practice’s journey from 2022 to 2024, focused on enhancing operational efficiency, profitability, and organizational development. Through the implementation of scorecards, targeted marketing strategies, and team restructuring, the practice achieved significant improvements in collections and EBITDA.
Key Strategies
- Scorecard Implementation: Introduced KPIs to align team performance with measurable goals and insights, enabling real-time tracking and adjustments.
- Hygiene as a Profit Center: Optimized hygiene operations to improve patient retention and shift it from a break-even to a profit-generating department.
- Organizational Health and Team Dynamics: Conducted team meetings and performance reviews, fostering a cohesive environment and improving patient care.
- New Roles to Support Growth: Added an Office Manager and part-time Associate to extend operational hours and focus the lead doctor on high-value cases.
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By the numbers
- Collections Growth: Monthly collections rose from $72,093.78 in 2022 to $110,850.84 in 2024, marking a 53.7% increase (Figure 1).
- EBITDA Growth: Monthly EBITDA increased from $19,278.45 in 2022 to $27,742.81 in 2024, reflecting a 43.9% improvement (Figure 2).
- Marketing Efficiency: Increased monthly marketing spend sustainably to drive rapid growth and patient acquisition, enabling future capacity expansion.
